The coronavirus pandemic and resulting lockdowns forced museums the world over to reconsider their marketing strategies, which resulted in some of the most out-of-the-box museum marketing campaigns ever.Ī lot of museums took their collections online, but The Met, the Getty Museum and the Cincinnati Art Museum took things a step further and made their collections available on the beloved Nintendo game Animal Crossing. Grab a partner – from another industry: Art meets gaming Curious about how to get the most out of an OTA partnership? Check out this article. ![]() Incremental potential audience reach, boosted marketing, in-depth audience insights, and data insights round out the benefits of partnering with an OTA. Media coverage isn’t the only benefit that OTAs can bring to your business. News of the concert series reached an estimated 10 million people worldwide and more than 16,000 people entered contests to win tickets to the concerts. From the mesmerizing blue hues of Aquarium of the Bay to the breathtaking architecture of the Old Royal Naval College, these concerts offered once-in-a-lifetime experiences to consumers – and worldwide exposure to the venues involved. The two companies partnered up to create two exclusive series of live music performances at famous museums & attractions across San Francisco and London. Summer 2022 was hotter than ever thanks to a collaboration between Tiqets and Sofar Sounds, the community that stages intimate concerts in unexpected venues in 400 cities. ![]() Partner with an OTA: Tiqets x Sofar Sounds For proof, look no further than these clever and memorable museum marketing campaigns from the past few years: 1. This is a great time for marketers in the museum industry. ![]() From creative and innovative digital marketing for museums to progressive ideas that cast a critical eye on the curation process itself, 21st-century museums are a place where cultures meet and make meaning like never before. In recent times, museum advertising campaigns have evolved quite a bit. Marketing has been involved since the very beginning. In 2021, the museum industry - including museums, historical sites, zoos, and parks - raked in $37.95 billion, according to Global Market Report 2022.– and it didn’t manage that by hanging up a couple of paintings, collecting some artifacts, and calling it a day. While most people don’t like to think of museums as an industry, that’s exactly what they are.
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